With the WhatsApp API, businesses can send:

• Order notifications

• Appointment reminders

• One-Time Passwords (OTPs)

• Customer support messages

• Marketing messages (with user opt-in and compliance)

Unlike the standard WhatsApp or WhatsApp Business app, the API is not a standalone app. Instead, it’s meant to be integrated into CRM platforms, helpdesk software, chatbots, or custom backend solutions to streamline and automate communication at scale.